Vauxhall Zafira is a brand of car.Values of it are forward
thinking,passion,innovation and quality. I would like to use Maslow'hierarchy
needs and demographics,geographics,psychographics to analysis the target market
and audience.
A foundation of Maslow'hierarchy needs is physiological
which means that this car achieve physical requirements for human
survival--protection. The space of the car is big and it provides many places
for storages. People sit in that car is safe.The storages may include many
foods and drinks. It is really important for a family customer.The
cars also get twin seats and airbags.From the functions,customers can be
protected from the cars and feel convenience.
Next one is safety,people who purchase a car achieved an economic safety.This means that you get enough money for your life.Even you spend a huge amount of money to purchases a car but it does not influence your rest of life.
Next level is love and belonging, a person who owns a car can spend more times with friends and family.In addition,this such big car can carry more than four passengers.It is suitable for travel with family and friend.
The second level is esteem, a stylish design and multi-functional car makes people feel respect by the other. A car owner will become more self-confidence.It aids for increase self-esteem.
First level is self-actualization, a driver feels easier for problem solving. Sometimes drivers may find several problems like buying too many stuffs and the car without any space carry them or many friends and family need to sit on it but the car cannot provide many seats. The cars of Vauxhall Zafira include a big space and multi-functional. There is no problem with carrying too much stuffs and people.
From the geographic aspect, the advertisement always mention that the cars are comfort and safety so the speed of car is stable.Meanwhile,the cars include many functions so it is suitable in any climate and weather in different places.Moreover,this commercial broadcast in the UK so the target market must be British.
Another aspect is demographics, age of the target customer is around 30-40.Also, in the advertisement, the actors are children and the other family member. In this case, we may know that the target customer must be family. In a family a meal is to be a leader. So the target would be men. Man is interested in car more than women
Lastly, the psychographics aspect, in the advertisement a family was moving to a new house. The process of moving house is annoying and need a car with large space. This carries a message of better life style. It is a symbol of a car owner going to have a comfortable life. The target customers are many. Bringing a better life and wonderful home is an attitude for man .Furthermore, a value of car means that you are a successful person. The lifestyle, attitudes and values match with the target group personality.
These cars commercial advertisement would be broadcasted on TV during 8:00 p.m.It is because the target audiences are after work and take relax for watching TV. Apart from this, the children speaking accent are in Yorkshire. It is easy to produce resonance with the audience.As a result, it is attractive for audiences.
Next one is safety,people who purchase a car achieved an economic safety.This means that you get enough money for your life.Even you spend a huge amount of money to purchases a car but it does not influence your rest of life.
Next level is love and belonging, a person who owns a car can spend more times with friends and family.In addition,this such big car can carry more than four passengers.It is suitable for travel with family and friend.
The second level is esteem, a stylish design and multi-functional car makes people feel respect by the other. A car owner will become more self-confidence.It aids for increase self-esteem.
First level is self-actualization, a driver feels easier for problem solving. Sometimes drivers may find several problems like buying too many stuffs and the car without any space carry them or many friends and family need to sit on it but the car cannot provide many seats. The cars of Vauxhall Zafira include a big space and multi-functional. There is no problem with carrying too much stuffs and people.
From the geographic aspect, the advertisement always mention that the cars are comfort and safety so the speed of car is stable.Meanwhile,the cars include many functions so it is suitable in any climate and weather in different places.Moreover,this commercial broadcast in the UK so the target market must be British.
Another aspect is demographics, age of the target customer is around 30-40.Also, in the advertisement, the actors are children and the other family member. In this case, we may know that the target customer must be family. In a family a meal is to be a leader. So the target would be men. Man is interested in car more than women
Lastly, the psychographics aspect, in the advertisement a family was moving to a new house. The process of moving house is annoying and need a car with large space. This carries a message of better life style. It is a symbol of a car owner going to have a comfortable life. The target customers are many. Bringing a better life and wonderful home is an attitude for man .Furthermore, a value of car means that you are a successful person. The lifestyle, attitudes and values match with the target group personality.
These cars commercial advertisement would be broadcasted on TV during 8:00 p.m.It is because the target audiences are after work and take relax for watching TV. Apart from this, the children speaking accent are in Yorkshire. It is easy to produce resonance with the audience.As a result, it is attractive for audiences.
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